Search Engine Optimization
What are Keywords
Keywords are the words or phrases that people type into a search box when they’re looking for web content online. It may be free information they are seeking, or information about your company's products or services. A search engine uses the keywords to decide which web pages to deliver in the result pages.
To find out out what clients are searching for, a keyword analysis is suggested to show the volume and frequency of the targeted keywords. Keyword research reveals your consumers desires and wants. Keyword research is the process of finding out the words and phrases that your potential customers use online. This information is invaluable to your website in order to achieve high search engine rankings and to attract your targeted customers.
Once we have researched and analyzed your keywords, a strategy is developed to get the best search engine results. A list of priority words are organized to target your specific audience. This gives us a focus on how to constuct and organize your web content for online marketing.
How SEO Works
The search engine gathers a mass of text, links and URLs from the spider. It analyzes the pages and links for keywords and phrases and assigns them a rank. This allows the search engine to determine how important the webpage is to the person that is searching for it. It stores all of this information in its index.
The query search software is the box where people type in their search terms. This is the front end results of all the search engine software. Type in your words, hit search, and the search engine match your words with the web pages that best fit your word search. The search engine has done all the hard work of collecting and analyzing web pages and it returns that information when someone does a search for your keywords. The words people use when they search determines the results the search engine presents. This is where keyword analysis is important. To determine the exact keywords you should use throughout your website.
How to show up on Google's front page
Are you ready for your business to be seen on the first page of Yahoo and Google by everyone ?
We Want a Web can help you obtain high search engine rankings that your website needs to achieve success online. Ninety percent of potential clients searching for your product never look past the first page of Google or Yahoo. Where does your website show up? Gain The exposure needed for your business to be successful by contacting us today. With our optimization process, your site can achieve peak performance!
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Front Page Google
Did you know?
Over 80% of online searchers focus on the 1st page of search engine results. If your website does not make it to the first page, you can lose on potential traffic on your webpage and consequently revenue for your company.
Higher Traffic = Higher Sales
Search Engine Optimization is the Key to a profitable and successful website.
The key to a successful website is applying the most effective search engine optimization for your pages. Follow these simple rules, and you will see your search engine ranking dramatically improve Optimization should be practiced in the very early stages of your website development project.
It is important that you know your targeted keywords and phrases before starting your website. A professional website developer can work with you and develop your website around your key phrases. This process begins during the initial phases of web development. A free consultation or website evaluation helps a web developer understand your goals. This is necessary in order to achieve high search engine page rankings. Professional SEO work begins during the initial consultation.
Long term strategy
Search engine optimization is a long term strategy. You will be successful if you follow a few guidelines:
You should begin to see plenty of traffic within a few weeks or months.
Keyword density is the ratio of the keyword that is being searched for, against the total number of words appearing on a given web page. We will refer to a keyword as a word that your typical web surfer will put in the search box when searching for specific information about a product or service. Keyword density is the total number of occurrences that a given keyword appears on a web page. If your keyword occurs only once or twice in a page of 500 or more words, it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length. The keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages.
Keyword Density should not exceed 2-5%. Using keywords in the content of your site is very important, but try not to repeat keywords just to obtain high search engine rankings. Try to keep the keyword density between 2-5% percent. Instead of repeating a keyword, try to use alternative phrases that describe the same concept. Exceeding keyword density might lead to your website being banned from the search engines.
The more times that a given word appears on your page, the more weight that word is assigned by the search engine. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be correctly balanced throughout your content.
Building traffic to your website is a critical step in building unique visitors, driving those visitors to convert to transactions. Without a solid strategy in place, you may find yourself with challenges commonly experienced by many internet site owners who can not understand why their website is not executing according to their plans. Launching your website is only half the equation. It is promotion that drives conversions.
So how do you promote your site and what kind of traffic should be you working to attract to your site. Our solution is designed to provide you with the tools to gather the market intelligence and research required to position your website. From marketing agencies to other website providers, most don't talk about the importance of promotion. Often, customers learn that their website implementation only provided the business with a web presence. Not the promotional tools that would pull traffic to the site.
To see how your company rates, visit Alexa.com to accurately benchmark your website position. The lower the ranking the more traffic demand a site is generating.
Commonly, users are missing the education and training needed to learn to effectively promote their website. The benefit of a relationship with We Want a Web is that we offer one-on-one customer service to help you with the tools and support to build your website's traffic demand.
Every website owner will tell you that "Traffic" and "Relevancy" in the search engines are what differentiate their websites from their competition. With work and effort, you can accomplish the same. And we are here to help you success at learning what steps are needed to generate more traffic demand to your site.
The Importance of Linking
There are three types of links. Internal links within your website, outgoing links to other websites, and incoming links from other websites. When it comes to linking, links within your site are just as valuable as outside links for a good search engine ranking. Internal links should be contained throughout your content as well as your menu items. The more pages you have with proper internal links, the higher your page rank will be. They must be pages with constructive, non-duplicated, content. If linked properly, each page can add up to 1 point to your page rank. The most important pages in your site should be the ones containing the most links, however only one vote can be cast for another page. Every page in your site should link to at least one other page. If it does not, it is considered a dangling link.
One-way, outbound links are detrimental to your site's page rank. Your outbound links should be reciprocated or exchanged with another site.
A one-way link is a hyperlink that points to a website without any reciprocal link. The link goes one-way in direction. The best type of a one-way link is one from another high ranking website to yours. This type of link is considered more natural in the eyes of Search Engines. A well created page can capture a large amount of links on its own with little effort from you. It is all about writing good content or a blog that peaks the interest and curiosity of your visitors. You can create interesting content that other websites love to link to. These are voluntary links that you do not have to ask for! Posting on forums is also a good way to create links and traffic to your site.
If you must ask for links, be careful when seeking links. Not all links are good links. Stay away from companies who specifically sell links as this tactic may get your site banned from Google.
Use keywords as links to your pages and articles, making it easy for visitors and search engines to navigate your site. However, good incoming links from websites with high page rankings are invaluable to your website. A lot of work is involved in finding high quality incoming links. There are sometimes many contacts made before finding a willing and qualified website owner to link your site. The difference between having a couple of page links to having ten or more on each page is astounding. Be careful with too many outgoing links, as this tends to decrease your rankings. When linking to an incoming link, outgoing link, or a link exchange, be sure that it is relevant to your website and that it can be trusted.
Search engines pay close attention to which sites are linking back to yours. The quality of the linking site is a reflection of your web site. To learn how to increase your internal links by using blogs, visit our page on Blogs.